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Research papers

Consumer research in the context of social transformation

On the basis of research in East Germany, the presentation examines the particular conditions for consumer research in transformation societies. Three hypotheses are presented which will be illustrated using a specific case study.

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Stephan Teuber
November 10, 2002
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Citation

Teuber, S. (2002a, November 10). Consumer research in the context of social transformation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-in-the-context-of-social-transformation